Editorial

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Kingdom Trails | Vermont Mountain Biking

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East Burke, VT | In northeastern mountain biking communities Vermont’s Kingdom Trails is talked about as if it’s a myth or a paradise off in a far land. Everyone who has ridden Kingdom Trails comes back with a huge smile on their face, stories of epic riding, and the urge to go back. Simply put, I’ve never heard a bad thing about Kingdom Trails. So, I decided to organize a trip.

The hype is real.

After a 3 day weekend at Kingdom Trails I too can join the smiling, ecstatic, addicted, and epic riding story telling group of Kingdom Trails alumni. It’s true. There is no hype when it comes to Kingdom Trails. The trails are perfectly built with flowing momentum filled runs, relaxed climbs, and views that showcase Vermont’s beauty. The town is clean, the locals and guests are polite, the food is great, and the beer is tasty.

NYC Central Park Evening Run

Recent shoot for a New York City based fitness company. The evening shoot took full advantage of September’s long shadows and warm evening light. In September and October, Central Park is full of runners as they ramp up their marathon training programs with 12-15-17-18-20-22+ mile runs. Across the United States and even abroad the fall is marathon season.

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NYC LSAT Class - TestMasters

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“Engagement” and “active participation”, or in everyday terms “looking interested in what’s going on and participating”, not only make an image successful, but the ad and the message it’s associate with successful. Images like the ones above convey a message of “this class is not boring and the professor is not just lecturing”.

I have photographed for Test Masters of California before and every time I have photographed for them, I’ve always enjoyed the challenge. TestMasters provides me the creative freedom I seek when capturing images Higher Education style images.

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Work In The Wild!

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Some older images photographed for Hofstra University back in 2017 were recently spotted in the university’s new Summer/Fall advertising initiative. | Location: Roosevelt Field Mall and JFK Airport

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LSAT TestMasters Class

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“Engagement” and “active participation” are the two most popular buzzwords I hear when photographing higher education and corporate work. These two factors do not just make an image or a shoot successful, but they make an advertising campaign successful as well. Images like the one above convey messages of caring, excitement, energy, and connection. Great images both effectively and efficiently convey so much, so quickly.

Capturing for Test Masters of California presented me with a lot of creative freedoms, but it also presented me with several big challenges. These challenges included a short window of scheduled shooting time, a limited ability to stylize scenes, a live class I could not interrupt, and poor lighting. Upon request, I received a detailed shot list and broke each goal in to a scheduled time frame.