NYC LSAT Prep Class - TestMasters

Photographing a class in action

These photos are from a Thursday afternoon higher education photography style shoot for TestMasters. TestMasters offers students throughout the United States prep classes for the LSAT, GMAT, GRE, SAT, and ACT. When photographing for TestMasters, I am given a structure of how to photograph the class and a guide defining what type of photos are considered deliverable. When photographing, I have to be as unobtrusive as possible.

How to be a good higher education photographer …

I always try to arrive early. This lets me create my own situations, between the students and between students-teachers before class starts. Student-Teacher engagement is key! Basically, a teacher and a student working together.

After I capture student-teacher engagement and “active learning” with some of my own stylized scenarios the class can actually begins (on time!). As the teacher and class get going I sit in various seats around the room. Every few minutes I move to capture a new vantage point.

TestMasters LSAT Prep Class - Queens College

Recent shoot for Los Angles, California based LSAT prep class client TestMasters. This specific session was held at Queens College in Queens, New York. As to not disturb the class, with my tasks of capturing “active engagement and class participation”, I asked the teacher to work with several students one on one prior the start of class. Here I can instruct the teacher and the students to relax, move around, and add/remove certain objects (books, laptops, bags, coffee cups).

Having photographed for universities and schools I understand how to make learning look fun.

NYC LSAT Class - TestMasters

“Engagement” and “active participation”, or in everyday terms “looking interested in what’s going on and participating”, not only make an image successful, but the ad and the message it’s associate with successful. Images like the ones above convey a message of “this class is not boring and the professor is not just lecturing”.

I have photographed for Test Masters of California before and every time I have photographed for them, I’ve always enjoyed the challenge. TestMasters provides me the creative freedom I seek when capturing images Higher Education style images.

LSAT TestMasters Class

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“Engagement” and “active participation” are the two most popular buzzwords I hear when photographing higher education and corporate work. These two factors do not just make an image or a shoot successful, but they make an advertising campaign successful as well. Images like the one above convey messages of caring, excitement, energy, and connection. Great images both effectively and efficiently convey so much, so quickly.

Capturing for Test Masters of California presented me with a lot of creative freedoms, but it also presented me with several big challenges. These challenges included a short window of scheduled shooting time, a limited ability to stylize scenes, a live class I could not interrupt, and poor lighting. Upon request, I received a detailed shot list and broke each goal in to a scheduled time frame.