“Engagement” and “active participation”, or in everyday terms “looking interested in what’s going on and participating”, not only make an image successful, but the ad and the message it’s associate with successful. Images like the ones above convey a message of “this class is not boring and the professor is not just lecturing”.
I have photographed for Test Masters of California before and every time I have photographed for them, I’ve always enjoyed the challenge. TestMasters provides me the creative freedom I seek when capturing images Higher Education style images.