Capturing Atlas Amidst the Holiday Splendor

During the holiday season, I had the opportunity to photograph Atlas, NBCUniversal's 1.5-year-old black Labrador Retriever, at the iconic Rockefeller Center. Atlas is part of NBCUniversal's "Puppy with a Purpose" program, a collaboration with America's VetDogs and the Guide Dog Foundation, aimed at training service dogs for veterans and first responders with disabilities.

NYC is a Haven for Editorial Photographers

The city offers an unparalleled canvas for creativity both with it's’ location choices and most importantly clientele. From photographing high-profile events at iconic venues like Rockefeller Center to intimate street scenes in SoHo, every assignment presents a new challenge and inspiration. Today’s session was the definition of a typical day as a NYC Editorial photographer. Projects range from content creation and brand campaigns to nonprofit initiatives and media features.

Read more about Atlas’s journey here!

Photographing an editorial shoot - KPMG

When I was in high school I only knew two types of professional photographers, Wedding Photographers and Photo Journalist (news photographers or sports photographers), but what does an 18 year old kid know. The world of professional photograph is so, so much more.

Editorial photographers operate within a unique niche of photography which combines so many different skillsets and styles. The moments we capture are planned, stylized, and yet somewhat candid. On today’s session, we had loose brand guidelines and a very long shot list of items we needed to capture. To summarize, our main goal was to capture the newly renovated NYC office space with people, without people, and the people of the KPMG Ignition team collaborating with one another.

NYC Non-Profit Headshot - Joseph

I’ve photographed literally thousands of professional, editorial, and corporate headshots throughout NYC. While some are in studio, most are captured throughout New York City. The city provides context, character, and real personalization versus a standard colored background. Regardless of who you are, aspiring actor hoping to stand out in a sea of thumbnail images or a business professional wanting to revamp your LinkedIn profile, every success story begins with a powerful headshot.

For many people being photographed is an awkward and dreaded chore that they keep postponing year after year. It’s intimidating and even downright scary. If that sounds like you, you’ve come to the right place! I specialize in helping average people, like you and I, become relaxed and confident in front of the camera. I’ll guide you through the process every step of the way, help you to feel comfortable and show you how to put your best face forward.

Westchester Dietician Photoshoot

Mountain Biking In Virginia's Blue Ridge Mountains | Roanoke, VA

Virginia’s Blue Ridge Mountains have it all when it comes to biking. The trails welcome riders of all levels and interests; paved greenways for beginners, expert-level mountain trails, black diamond single tracks, back country trails with hike a bike, kid-friendly trails, accessible trails for hand cycling, and gravel. For tonight’s shoot we chose Mill Mountain, a 1,300ft mountain situated directly over downtown Roanoke, VA.

Roanoke, Virginia has become known for their award-winning mountain biking trails, becoming one of just four states to have three IMBA-designated Ride Centers. Roanoke Ride Center has received a Silver Level Status, the only destination on the East Coast to achieve this ranking, and Richmond and Harrisonburg have both been recognized as Bronze Level mountain biking destinations.

NYC In Office Marketing Photography Session

My Photos tell stories and connect people.

An advertising and marketing photographer works with his clients to create eye-catching photographs. Depending on the campaign, I’ll photograph models, regular everyday employees, product(s), buildings, and/or places. However, the goal is the same. Tell as story, convey a point, and to connect people to people or people to ideas.

On this assignment with Ascentail, a global data and analytics company, I was hired to tell the story of working at Ascential. What does company culture look like? What does working at one of Ascential’s offices feel like in 2022?

To feel authentic we didn’t stage rooms or create mock scenarios. We simply let people be people. Luckily, the day we organized our photoshoot was the first day back in the New York City office post-COVID.