Recent shoot for a New York City based fitness company. The evening shoot took full advantage of September’s long shadows and warm evening light. In September and October, Central Park is full of runners as they ramp up their marathon training programs with 12-15-17-18-20-22+ mile runs. Across the United States and even abroad the fall is marathon season.
“Engagement” and “active participation”, or in everyday terms “looking interested in what’s going on and participating”, not only make an image successful, but the ad and the message it’s associate with successful. Images like the ones above convey a message of “this class is not boring and the professor is not just lecturing”.
I have photographed for Test Masters of California before and every time I have photographed for them, I’ve always enjoyed the challenge. TestMasters provides me the creative freedom I seek when capturing images Higher Education style images.
Some older images photographed for Hofstra University back in 2017 were recently spotted in the university’s new Summer/Fall advertising initiative. | Location: Roosevelt Field Mall and JFK Airport
“Engagement” and “active participation” are the two most popular buzzwords I hear when photographing higher education and corporate work. These two factors do not just make an image or a shoot successful, but they make an advertising campaign successful as well. Images like the one above convey messages of caring, excitement, energy, and connection. Great images both effectively and efficiently convey so much, so quickly.
Capturing for Test Masters of California presented me with a lot of creative freedoms, but it also presented me with several big challenges. These challenges included a short window of scheduled shooting time, a limited ability to stylize scenes, a live class I could not interrupt, and poor lighting. Upon request, I received a detailed shot list and broke each goal in to a scheduled time frame.
Equashield is the premium Closed System Transfer Device manufacturer of chemotherapy devices and other pharmaceutical supplies. Their products offer a substantial lead in safety and ease-of-use on multiple levels when handling hazardous drugs.
Client: Equashield
Former United States Israeli ambassador, under the Obama Administration, Daniel Shapiro sat down with Columbia-Barnard students and members of the community to discuss past, present, and future challenges facing Israeli, and the United States role in helping its ally.
