A recent lifestyle and product photoshoot for client Defender Safety capturing Level 1 and Level 3 surgical masks, along with their eye/face protection solutions. On this assignment, my main goal was to photograph the life of a PPE mask from start to finish. The “life cycle” includes everything from the boxes that safely store the masks, how the boxes are opened, the process of how to properly put a mask on, and lastly how/where the masks are used.
product photographers vs lifestyle photographers - What are the differences?
Defender Safety’s facial masks are surgical grade with all of the necessary certifications. Their masks have seen a huge success during COVID19, both for professional usage and civilian life. On this assignment, we staged a medical office and a dental office by bringing in the equipment needed to portray a healthcare setting; stethoscope, lab coat, scrubs, and product. Using ambiguous rooms at North Shore Comprehensive Dentistry this shoot covered a wide gamut of possible healthcare settings.
While I am a Product Photographer for several clients throughout New York, Defender Safety was not interested in having me simply photograph their product. They wanted to show their products in the field being used. Enter Jonathan Heisler the Product Lifestyle Photographer. These images were created for ads and marketing pieces (email, websites, print materials) showing the products in use. For example, some of these photos and scenarios will be used to show step-by-step how to properly wear a face mask.
