My Photos tell stories and connect people.
An advertising and marketing photographer works with his clients to create eye-catching photographs. Depending on the campaign, I’ll photograph models, regular everyday employees, product(s), buildings, and/or places. However, the goal is the same. Tell as story, convey a point, and to connect people to people or people to ideas.
On this assignment with Ascentail, a global data and analytics company, I was hired to tell the story of working at Ascential. What does company culture look like? What does working at one of Ascential’s offices feel like in 2022?
To feel authentic we didn’t stage rooms or create mock scenarios. We simply let people be people. Luckily, the day we organized our photoshoot was the first day back in the New York City office post-COVID.