“Engagement” and “active participation” are the two most popular buzzwords I hear when photographing higher education and corporate work. These two factors do not just make an image or a shoot successful, but they make an advertising campaign successful as well. Images like the one above convey messages of caring, excitement, energy, and connection. Great images both effectively and efficiently convey so much, so quickly.
Capturing for Test Masters of California presented me with a lot of creative freedoms, but it also presented me with several big challenges. These challenges included a short window of scheduled shooting time, a limited ability to stylize scenes, a live class I could not interrupt, and poor lighting. Upon request, I received a detailed shot list and broke each goal in to a scheduled time frame.