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Martino Auto Concepts - Ferrari Art Car

Crash (b. John Matos, Bronx, New York, Oct. 11, 1961) is a graffiti artist. As early as 13, John Matos was spray painting New York City trains, the full image art as opposed to simpler tagging soon transferred to silk screened canvas. He was first noticed through his murals on subway cars and dilapidated buildings, he is now regarded as a pioneer of the Graffiti art movement. His work is said to convey a "visual link between street life and established society". In 1980, Crash curated the now iconic exhibition:"Graffiti Art Success for America" at Fashion MODA, launching the graffiti movement that has remained very active through today. By the 1980s Matos had exhibits across the United States and abroad. Galerie Yaki Kornblit was the first instrumental gallery in Amsterdam that help launch his career in Europe. In 1981 Crash, along with 10 other artists were chosen by The Public Art Fund to design animated imagery for The Spectacolor Billboard in Times Square. He was given his first gallery showing by Sidney Janis at the Sidney Janis Gallery in 1983. Chase Manhattan, N.A., as well as CITIBANK, N.A., and other collections came calling.

 

Now, on Saturday, March 29, 2014, "Crash" joins Martino Auto Concepts (MAC) of Glen Cove, NY to paint the "Ferrari Art Car". 

SnoBall500

The SnoBall 500 is a winter Raptor Run/driving experience. During the run drivers encounter everything that Mother Nature and the Upper Peninsula of Michigan can throw at it; areas of two track roads, logging trails, forest service roads ad country roads. Road conditions vary with different amount of snowfall on them, from significant snow fall to minimal/scraped country roads. From the moment you put the SnoBall 500 official window decal on your truck you are in for one of the most unique and exciting weekends ever. The 2014 SnoBall 500 was a journey. 

This trip was cold, long, and exhausting. However, it was exciting, beautiful, unreal and a true escape from the headaches of work. 72 Ford F-150 Raptors, 100+ guys and a few gals, and untouched, snow covered roads = an awesome time. We constantly shifted timezones. We wound up in areas in which calling AAA, or the police/fire department would be useless; that's if we had cell service. 

Photographing the event was challenging. Each group and each truck within the group held its position the whole day. There was no passing, and there was no coming back to the same trail. I had to photograph from the truck! I often photographed out the rear window and side windows. My only time to jump out was when we regrouped, or if we stopped for a bathroom break. 

Irony is photographing a Temple on Christmas

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The London Business Experience

9/29- 10/13

5 days. It took 5 days to catapult me from what I thought I knew about photography and videography, to where I am today. Working for LBS has been one of the greatest experiences I have had to date. 

My goal as a photographer and videographer is simple: create unique and interesting content that gets people talking and interested in the subject matter. As a full time digital marketing analyst my love for photography and videography have allowed me to fully develop a 360* view of the marketplace. I know the product, I know the consumer and I know how to bridge the gap between the two. I love marketing and I love creating amazing media. 

My goal is to help you, my client, enhance your SEO (search engine optimization) by growing your web presence, and doing so with interesting and unique content. I want to help you strengthen and grow your overall market by capturing peoples attention. And then, I want to look at the analytics and develop a qualitative strategy to better understand our market. Why are people looking at X and not Z? What captures their attention and what keeps their attention?  These are the questions LBS and many others are asking. The following images and video are a testament to LBS's understanding of, appreciation of and commitment to effective digital marketing. 

It's life, it's business and it's a rush!

Back in May 2013, I went on a 10 day group trip to Israel. I went not as a photographer but as a college graduate looking to have some fun. Naturally, I brought my camera. But it was a small and basic setup (Canon 5D Mark III w/ 27-105mm F/4). When I returned I posted my photos on Facebook (personal page and JHeislerPhotography page), Flickr  and various other social media sites. Well, the images went viral in the Binghamton University community, the national (and even global) Jewish community and throught the travel industry. A few weeks went by and I received a phone call from Hillel International asking me about my photos and if I would be willing to photograph a week long event down in St. Louis.

First, I had to plan the week. Then, I had to write the contract, and then, most importantly, I had to submit approval for a week off at my 9-5 job. After, it was all said and done I finally flew down to St. Louis in late July.

The week had me running around with 90lbs. of gear on my back, a 5D Mark III in one hand and a backup 7D in the other.

Some of my gear from the week. Check out Canon's new Speedlite 600EX with radio sync transmitter. The things are awesome and worth every penny. If you don't need Pocket Wizards or if you're seeking something with a cleaner and more streamline look go for these things!

I arranged and photographed portrait sessions throughout the day and in between speeches, group activities and POI/ environmental (point of interests) shots. I was exhausted and on top of it all I had committed to video production work as well. Oh yeah, I was also live blogging across several platforms and I had a 24 hour edit turn around. 

Instragram picture while doing video work on a faculty member. P.s. follow me @JonathanHeisler on Instagram!

After a week of back pain, 2 migraines and 3 hours of sleep a night I returned back to New York. The following weeks were met with strict deadlines and the production of some of my greatest work yet. 

The point:   Openly marketing yourself and your images is one of the most important and most beneficial things you can do. It's where you should be putting most of your energy when things are slow; photographer or not! It's all about having the greatest reach possible whether it be through word of mouth or on the internet (SEO(I use the term loosely as it's overly used and misunderstood). Market yourself, and your ideas, it's the most important thing you can do if you want to be seen and, or heard. 

 

Tribute in Light

Tribute in Light is comprised of 88 searchlights placed next to the site of the World Trade Center to create two vertical columns of light in remembrance of the September 11 attack. The memorial columns of light can be seen for miles.

September 11, 2013 marked the 12th anniversary of the day that changed everything and everyone. I spent a solid 3 hours walking around and capturing the night. However, my photos do not do this place and the events that took place there justice. 

 

September 11, 2013

View of Lower Manhattan from the Brooklyn Promenade late last night. I'll be back out there tonight September 11, 2013 at sunset to capture Tribute in Light  and at sunrise on September 12 , 2013 to watch the lights turn off. 12 years later and we never forget that day, where we were and who we were. So much has changed and yet so much has stayed the same.

 

View of Lower Manhattan from the Brooklyn Promenade

Maritime Region

Documenting a 17 day trip starting in Portland, Maine across the Maritime Region of Canada, and then up even further North in to Newfoundland, Canada. While there are many images to look at (113 images) please take the time to look, and leave me some feedback. 

I will be pushing various images on my Instagram account (@JonathanHeisler) in the coming weeks so check them out there as well.

Below are some photos and attached is a link to the full gallery.

Welcome

Welcome to my new site. 

Photography has been a journey. It starts with an idea or a preconceived notion and becomes much, much more. It requires nothing more than a camera and a blank canvas consisting of a memory card or film.  

I hope to keep this blog up to date with my travels, daily adventures and future plans. As a recent college graduate, just "figuring things out" takes a lot of time and understanding those changes takes even longer. My blog should be a reflection of those changes and I hope you will see them in my photographs, their captions and the stories they tell. 

 

Photographed on August 29, 2013 while leaving Twillingate, Newfoundland