Photographing corporate events is an exciting experience for any NYC Event Photographer, no matter the occasion!

For tonight’s event, we photographed the soft opening of a new food hall for Boston Properties and their Marketing agency partner Bullfrog + BAUM. Our goals were to highlight the space, the vendors, and the guest’s reactions. The new food hall in located on Manhattan’s East side on 51st and Lexington. The space will be open to both the public and the thousands of employees working inside of the newly renovated building.

As Event Photographers it is our goal to photograph the 5 Ws: Who, What, When, Where, and Why of an event.

The 5 W’s, as I was taught in junior high school english, simply ask “What’s the point”. For an event photographer I need to answer the Who, What, When, Where, and Why the event occurred in each of my photos singularly and as a group. It is up to the client, the person hiring me, to decide how they will use our photos to tell a story or multiple stories.

• Who attended the event?

• Where was the event?

• Why was this event important?

• What was the event about?

• When did the event occur? (Evening, Day, Fall, Summer)