Photographing the opening bell at the New York Stock Exchange (NYSE) is such a unique NYC experience. It always brings back so many memories. There was my first time photographing on the floor of the NYSE for the London Business School, I had just graduated college, and then there was the last time I photographed at the NYSE.

Knowing how and where to photograph at the stock exchange is key, just like any event. As a corporate event photographer, whether it’s my first or tenth time at a location, the key to success is knowing where and when you can and can not photograph. Treat every opportunity to capture key photos as the only time you have. On today’s assignment, I photographing for a repeat client, a NYC based consulting firm and their clients, Avalon and Vertical.

Vertical, an all electric vertical aviation company was launching their IPO. My goals of the assignment were to capture the CEO of Avalon, an aviation leasing company and a major investor/ supporting of Vertical, and the CEO of Vertical interacting with one another. I also had to capturing several key group photos, moments (opening bell, a speech, etc,..) and the overall feel of the day.

Photographing the full story of the day, from start to finish and every detail in between, is key to documenting.

Once off of the floor of the NYSE both CEO's went in to a private backroom to field questions from journalists all over the world.