Editorial

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NYC Non-Profit Headshot - Joseph

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I’ve photographed literally thousands of professional, editorial, and corporate headshots throughout NYC. While some are in studio, most are captured throughout New York City. The city provides context, character, and real personalization versus a standard colored background. Regardless of who you are, aspiring actor hoping to stand out in a sea of thumbnail images or a business professional wanting to revamp your LinkedIn profile, every success story begins with a powerful headshot.

For many people being photographed is an awkward and dreaded chore that they keep postponing year after year. It’s intimidating and even downright scary. If that sounds like you, you’ve come to the right place! I specialize in helping average people, like you and I, become relaxed and confident in front of the camera. I’ll guide you through the process every step of the way, help you to feel comfortable and show you how to put your best face forward.

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Mountain Biking In Virginia's Blue Ridge Mountains | Roanoke, VA

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Virginia’s Blue Ridge Mountains have it all when it comes to biking. The trails welcome riders of all levels and interests; paved greenways for beginners, expert-level mountain trails, black diamond single tracks, back country trails with hike a bike, kid-friendly trails, accessible trails for hand cycling, and gravel. For tonight’s shoot we chose Mill Mountain, a 1,300ft mountain situated directly over downtown Roanoke, VA.

Roanoke, Virginia has become known for their award-winning mountain biking trails, becoming one of just four states to have three IMBA-designated Ride Centers. Roanoke Ride Center has received a Silver Level Status, the only destination on the East Coast to achieve this ranking, and Richmond and Harrisonburg have both been recognized as Bronze Level mountain biking destinations.

NYC In Office Marketing Photography Session

My Photos tell stories and connect people.

An advertising and marketing photographer works with his clients to create eye-catching photographs. Depending on the campaign, I’ll photograph models, regular everyday employees, product(s), buildings, and/or places. However, the goal is the same. Tell as story, convey a point, and to connect people to people or people to ideas.

On this assignment with Ascentail, a global data and analytics company, I was hired to tell the story of working at Ascential. What does company culture look like? What does working at one of Ascential’s offices feel like in 2022?

To feel authentic we didn’t stage rooms or create mock scenarios. We simply let people be people. Luckily, the day we organized our photoshoot was the first day back in the New York City office post-COVID.

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Escatawba Farms Fly Fishing

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A great day trip fly fishing has to be at Virginia's best fly fishing stream, Escatawba Farms located just outside of Roanoke, Virginia in the Blue Ridge Mountains. Escatawba has streams stocked with trout and other fish species, which will test anglers of all skill levels.

Virginia’s Best Fly Fishing is in Roanoke, VA

Whether you’re a beginner going out with a guide or a skilled fishermen with many lores under your belt, Escatawba has something to offer everyone.

Personal Protection Equipment (PPE) Product Photography Shoot

A recent lifestyle and product photoshoot for client Defender Safety capturing Level 1 and Level 3 surgical masks, along with their eye/face protection solutions. On this assignment, my main goal was to photograph the life of a PPE mask from start to finish. The “life cycle” includes everything from the boxes that safely store the masks, how the boxes are opened, the process of how to properly put a mask on, and lastly how/where the masks are used.

product photographers vs lifestyle photographers - What are the differences?

Defender Safety’s facial masks are surgical grade with all of the necessary certifications. Their masks have seen a huge success during COVID19, both for professional usage and civilian life. On this assignment, we staged a medical office and a dental office by bringing in the equipment needed to portray a healthcare setting; stethoscope, lab coat, scrubs, and product. Using ambiguous rooms at North Shore Comprehensive Dentistry this shoot covered a wide gamut of possible healthcare settings.

While I am a Product Photographer for several clients throughout New York, Defender Safety was not interested in having me simply photograph their product. They wanted to show their products in the field being used. Enter Jonathan Heisler the Product Lifestyle Photographer. These images were created for ads and marketing pieces (email, websites, print materials) showing the products in use. For example, some of these photos and scenarios will be used to show step-by-step how to properly wear a face mask.